For this project I designed a set of three brochures for three distinct needs of the Ken-Ton Meals on Wheels organization. Donation, Volunteer sign up, and Client sign up. I also ended up photographing the fruit and vegetables used to make sure they suited the brochure.
The new brochures are upbeat and fresh, giving Meals on Wheels a cheerful new look. Volunteers will be attracted with the promise of a fun and rewarding opportunity to give back. Clients will look forward to their delivery and conversation with volunteers as a bright spot in their day.
The only existing brand materials were created using the logo in a royal blue. No other brand standards had been defined. I developed a color palate that would work along with their brand blue. The choice of the three new colors were chosen not only because they worked well with the royal blue, but they are also distinct enough to represent the different functions of the brochures.